Project Description
Pathway HND Business Marketing
Pearson BTEC level 5 Higher National Diploma HND in Business Marketing, 2-year, full-time
Do you see a future career in (international) business marketing for yourself? Do you want to be trained as a business manager and specialize in putting the company and the company’s products and services firmly on the market? Then this HND programme in Business with a specialization in ‘Marketing’ is exactly what you are looking for.
Within the management team of a company every member has a specialization such as Operations, HRM, Finance or Law. If you opt for the ‘Marketing’ specialization, you are therefore the appropriate MT member to be a sparring partner for the marketing department or to manage hired marketing agencies.
In a rapidly changing and dynamic world of business, the role of marketing professionals has become increasingly important to ensure the long-term success and survival of organizations and brands.
Is it a challenge for you to bring the company to a top position by using the various marketing instruments? So, then start the full-time HND program at Kronenburgh International Business School, The Hague, The Netherlands.
(Are you looking for the part-time HND Business and Marketing?)
Career-ready education
This full-time HND Business Marketing focuses on the holistic development of the practical, interpersonal and thinking skills necessary to be successful in work and in higher education.
The program has been developed in collaboration with many employers. Employers are looking for recruits with a thorough grounding in the latest industry requirements and job-ready skills, such as teamwork.
Learners who progress to higher education need experience of research, extended writing, and meeting deadlines. Our full-time program addresses these needs.
What makes this program so special?
– Internationally recognized BTEC 4 > 5 / HNC > HND, 2-year full-time programme at Kronenburgh;
– Each step HNC > HND is awarded with an internationally recognised certificate > diploma;
– Every year at Kronenburgh comes with a company internship (Putting theory into practice: CV-building);
– Average groups of 15 European students with positive ambition;
– Good balance theory and practice; morning: tutorials, afternoon: practical;
– Lecturers who work professionally in practice;
– Home work (assignments) done under the supervision of a lecturer during the practical;
– In English: the best preparation for international university studies and/or working within international companies.
– Gives access to the Top-up bachelor’s programme at Kronenburgh in collaboration with University of Essex.
This full-time HND International Business and Management is built on the International higher education qualification system:
- (1) BTEC Level 4 Higher National Certificate in Business (HNC)
- (2) BTEC Level 5 Higher National Diploma in Business (HND)
(1) Level 4 Higher National Certificate in Business
The Level 4 Higher National Certificate in Business offers students a broad introduction to the subject area ‘Business’. Students will gain a wide range of sector knowledge tied to practical skills gained in research, self-study, directed study and workplace scenarios. Graduates successfully completing the Higher National Certificate will be able to demonstrate a sound knowledge of the basic concepts of business. They will be able to communicate accurately and appropriately, and they will have the qualities needed for employment that requires some degree of personal responsibility. They will have developed a range of transferable skills to ensure effective team working, independent initiatives, organisational competence, and problem-solving strategies. They will be adaptable and flexible in their approach to business, show resilience under pressure, and meet challenging targets within a given resource.
In the first year of study, all students follow the same lecture programme. There is a relevant unit for each specialization of the second year.
During a lecture day, the lecturer discusses the new subject matter in the morning. In the afternoon you work on the unit assignment (a business case). This way you apply the new theory every day. You do this under the supervision of the lecturer. At the end of the day there is a small test. In this way you learn a bit every day in preparation for the theoretical exam at the end of the unit. The unit is further concluded with an assessment: a presentation format about the assignment you have completed. This is Kronenburgh’s Think – Act – Grow approach.
BTEC Level 4 units
- Professional Identity and Practice
- Business and the Business Environment
- Marketing Processes and Planning
- Accounting Principles
- Business Law
- Human Resource Management
- Leadership and Management
- Managing a Successful Business Project
- Innovation and Commercialisation
- Work Experience / Internship
During the Internship you will work on the Business Project and participate in other ongoing projects within a company.
(2) Level 5 Higher National Diploma in Business
Holders of the Level 5 Higher National Diploma will have developed a sound understanding of the principles in their field of study and will have learned to apply those principles more widely. They will have learned to evaluate the appropriateness of different approaches to solving problems. They will be able to perform effectively in their chosen field and will have the qualities necessary for employment in situations requiring the exercise of personal responsibility and decision-making. The program is aiming students to be professional, self-reflecting individuals able to meet the demands of employers in the business sector and adapt to a constantly changing world. More information: www.highernationals.com.
The Think – Act – Grow approach applies again this year.
This academic year there are generic units (for all students) and specialization units. Your specialization is stated on the HND diploma.
Unit 14. Statistics for Management, includes training for the GMAT external exam. Many research universities use this exam as an admission requirement for the master’s program. Passing this exam therefore opens the way to the university MBA (Master Business Administration) after obtaining the Bachelor Business Management (BSc).
BTEC level 5 units general and specialisation
Generic
- Research Project
- Pitching and Negotiation Skills
- Organisational Behaviour
- Business Strategy
- Statistics for Management / GMAT
- Sales Management
- Global Business
Specialisation
- Digital marketing
- Integrated Marketing Communications
- Marketing Insights and Analytics
During the Internship you work on the Research Project within a company. You will also work in a department that matches your specialization.
This program is only open to students:
- from (1) the Netherlands and (2) the European Union (EU/EEA and Switzerland) (students from outside Europe will not be admitted)
- in the ages of 17 up to 25 at the start of the programme.
Check whether you meet the criteria: complete the checklist.
Requirements prior education
- Dutch education: MBO4-diploma, HAVO-diploma of overgangsbewijs VWO4>5 / overgangsbewijs VWO 5>6 / VWO-diploma,
- International education:
- A BTEC Level 3 qualification in Business,
- A GCE Advanced Level profile that demonstrates strong performance in a relevant subject or adequate performance in more than one GCE subject. This profile is likely to be supported by GCSE grades at A* to C (or equivalent and/or 9 to 4 (or equivalent) in subjects such as maths and English,
- Other related UK Level 3 qualifications,
- European Qualifications Framework for Lifelong learning (EQF): level 4 EQF,
- An international equivalent of the above.
- Advised:
- Dutch education: Mathematics and Economics in the curriculum at mbo, havo or vwo.
- International Education: An A* to C grade GCSE Maths and/or 9 to 4 in GCSE Maths, prior to starting the course.
If the admission requirements are not met, but it is expected that the program will still be successfully completed, there is the option of making the Kronenburgh IBS IQ test.
Required level of English
- Dutch education: English in the curriculum at mbo, havo or vwo.
- International Education:
- Common European Framework of Reference (CEFR) level B1 with good marks (we prefer B2),
- PTE 51,
- IELTS 5.5; Reading and Writing must be at 5.5,
- or equivalent,
- Students that have studied in English for last two years.
In case of insufficient mastery, a language course can be followed at the Kronenburgh Language College in The Hague.
In order to be able to compare the education systems in the different European countries, the European Qualification Framework EQF was developed. The Bachelor’s program in Business and Management is rated as follows (see Nuffic):
Higher National Certificate in Business HNC: EQF5;
Higher National Diploma in Business HND: EQF5.
At Kronenburgh, every successful year is rewarded with a certificate or diploma.
HNC and HND
Kronenburgh International Business School provides the HNC and HND programs under the license and supervision of Pearson. Pearson Education Ltd.: The UK’s largest diploma awarding body with academic and professional qualifications that are globally recognized and benchmarked. Pearson is the world’s leading training company. Pearson therefore provides the internationally recognized HNC certificate and the HND diploma.
The program is made up of BTEC units. The Ofqual Regulated Qualifications Framework (RQF) Qualification numbers are:
Pearson BTEC Level 4 Higher National Certificate in Business: 601/8364/0
Pearson BTEC Level 5 Higher National Diploma in Business: 601/8365/2
Assessment
We end each day of lectures with an end-of-day test on the theory of that day. In this way we encourage you to really absorb a piece of theory every day of your lecture. You and the lecturer will also receive daily feedback on whether the theory has landed well or whether repetition or additional explanation is needed. At the end of the unit there is a theory exam. The final mark for the theory must be sufficient to be able to continue. This is therefore a conditional theory exam.
You will receive an ‘assignment’ per unit. You show that you can apply the theory within a practical case. You will also look for extra relevant theory/literature and you will include a bibliography in your elaboration. You show that with a critical eye you can draw your own conclusions based on literature and formulated advice. The assignment also includes a presentation part. A portfolio of assignments is built up and assessed to determine whether you have obtained sufficient credits to be eligible for a certificate or diploma.
Introduction The Hague: There are several student associations in The Hague: the social associations HSV and INTAC, rowing club Pelargos, the Christian association Navigators and the HSSK rifle corps. These associations organize meetings for new members. A great opportunity to discover student life in The Hague.
Introduction Kronenburgh: Monday, August 26, 2024. We will inform you about our education system and go to the beach for some team building activities such as beach volleyball and wave surfing.
Start of lectures: Tuesday 27 August 2024.
Extra starts: December.
Academic year: From August until March is the academic period. From April, there is the company internship until the summer holidays.
Lecture times: Monday to Thursday from 9:00 am to 4:20 pm (lecture free on Friday).
Study trip: A study trip is planned prior to the company internship.
Lecture schedule:
The best investment
Kronenburgh is a private school and offers internationally recognized programs. You invest in good education and this will benefit you throughout your future career.
Propaedeutical | |
First year: BTEC4 HNC All streams | |
College fee / tution fee | € 16.495,00 |
Registration Pearson | € 600,00 |
Core Textbook Pearson | € 25,00 |
Literature | € 180,00 |
Total | € 17.300,00 |
Associate | |
Second year: BTEC5 HND | |
Pathway: Business Marketing | |
College fee / tution fee | € 16.495,00 |
Registration Pearson second year | € 50,00 |
Literature | € 860,00 |
Total | € 17.405,00 |
Total | € 34.705,00 |
Tuition fee in 8 instalments | € 2.123,73 |
You register for the optional external GMAT exam. This does not go through Kronenburgh, see www.mba.com. The indicative costs: €300.
Good to know
- Prices Pearson are subject to exchange rates and may change.
- Studystore literature is based on previous academic year prices. New bibliographies will not be available until the summer holidays.
Other costs
- You bring your own laptop. We work with Microsoft Office suite (Word, Excel, PowerPoint (full software versions, so no free or limited versions).
- You have a representative business suit (Tenue de Ville on Thursdays, during company visits, assessment presentations and on request of a lecturer).
- Additional lecture material/literature may be charged.
- In the event of a study delay, costs will be charged to continue enrollment at Pearson.
- If sufficient study results are not obtained, there are costs for attending lectures, taking exams and assessments (depending on what is necessary).
Student grants
You will be registered with Pearson. Pearson is an international trainer based in the United Kingdom. This means that you can apply for student finance as a student studying abroad (even if you attend classes at Kronenburgh in the Netherlands).
Visit Duo ‘study abroad‘ and read about the conditions and find out whether you are eligible for student financing. Apply for student financing on time and use this form. Duo (SF Wereld HO department) assesses each application separately.
At BTEC4-5 / HNC-HND, just like at HBO University, student financing is only possible for students from the age of 18 to 30 (up to the age of 18, parents receive child benefit).
After completing the HND programme, you can start working or continue your studies: : University Bachelor Top-up Business and Management.
This academic Top-up programme builds on the HNC and HND program and takes you to the bachelor’s level. At the Top-up you can choose (I) 1 year full-time study at a university abroad, or (II) 1.5 years further study at Kronenburgh and the University of Essex. Read more about our Top-up programme.
(I) Top-up at University abroad
Studying at a university abroad is an immensely valuable experience and will feature prominently on your CV for a lifetime.
With the Level 5 Higher National Diploma HND RQF you can access the Top-up program at many universities in the field of “Business and Management” or a similar field of study. Go to the degree finder and find the universities with a Top-up program. This list is not complete by the way. You can also check the internet at the university of your choice to see if they offer a Top-up year. A well-connected program can be found, for example, at the University of Brighton.
The specifications of the Top-up lecture program and the organization of education differ per university. Keep in mind that the admission requirements of these universities are subject to change. For example, additional or different requirements can be set every year for the level of English and the level achieved at HNC and HND, etc.
(II) Top-up at Kronenburgh and University of Essex
The Top-up program is offered by Kronenburgh International Business School in collaboration with the University of Essex.
The academic level of the program is rising again. Students will now study the literature more independently and complete assignments: apply what you have learned in the first two years.
All students again participate in the same lecture program. Once again, the students work on an assignment per unit. Students also write an article for each unit. There are no more theory exams. Students are expected to actively participate in the online group discussions initiated by Essex. The students also write a personal learning report for each unit. The study counseling is provided by Kronenburgh and the University of Essex.
At Kronenburgh there are still a few lecture days per unit. Pre-recorded lectures are also available in the online environment of the University of Essex, along with other lecture materials such as the readers. The online learning environment is managed by Kaplan Open Learning on behalf of the University of Essex.
With fewer hours of lectures, there is more time for the internship and the graduation assignment: the Advanced Business Project (an in-depth study). You can also graduate without an internship.
With the graduation assignment you can focus again on your specialization from the HND year, but you can also choose a completely different direction. Your research assignment must be pre-approved by Essex.
The University of Essex conducts final assessments of student work for all units and the graduation project. The University of Essex will eventually also provide the bachelor’s degree. The graduation ceremony is also at the University of Essex in the UK.
Top-up level 6 units
- Global Business Environment
- Business Strategy
- Strategic Human Resource Management
- Business Law
- International Marketing Strategy
- Business Finance
- Advance Business Project (an in-depth research)
Top-up NL
- Tuition fee Kronenburgh 1 year € 3,800. – + half year € 1,900. = € 5,700. – for 1,5 year
- Tuition fee Essex 1 year £ 4,112. – (€ 4,885.90) + half year £ 2,056. – ( € 2,442.95) = £ 6,168. – (€ 7,328.85) for 1,5 year
- In total € 13,028.85
(prices are subject to University of Essex exchange rates and changes).
(Payment scheme in installments via Kaplan / University of Essex possible)
Good to know
- Prices Essex are subject to exchange rates and changes.
- Study guidance Top-up from Kronenburgh can change and then also the tuition fees (will also be indexed).
- Studystore literature is based on previous academic year prices. New bibliographies will not be available until the summer holidays.
- Instead of the University of Brighton Top-up, you can also choose another university, which charges different rates.
Other costs
- You bring your own laptop. We work with Microsoft Office suite (Word, Excel, PowerPoint (full software versions, so no free or limited versions).
- You have a representative business suit (Tenue de Ville on Thursdays, during company visits, assessment presentations and on request of a lecturer).
- Additional lecture material/literature may be charged.
- In the event of a study delay, costs will be charged to continue enrollment.
- If sufficient study results are not obtained, there are costs for attending lectures, taking exams and assessments (depending on what is necessary).
Does the government support students?
Kronenburgh is a private college, therefore there is nog governmental school funding. This means that it is not possible to apply for a scholarship / loan system / public transport card for this study program at ‘Duo’. But Kronenburgh is cheaper than most other private business schools, our programmes are shorter, and you don’t build up student debt. Also, you do not pay a college fee to the government.
More information?
You can:
• call: +31 70 3998806
• mail: info@ibs-kronenburgh.eu
• visit: Tuesday evening > Walk-in evening
• meet online: send e-address and time and receive a ‘zoom’ invitation