Project Description

Pathway HND Business Marketing

Pearson BTEC level 5 Higher National Diploma HND, 2-year, in English, part-time in our building in The Hague or online

Do you see a future career in (international) business for yourself? Do you want to be trained as a business manager and specialize in putting the company and the company’s products and services firmly on the market? Then this HND programme in ‘Business and Management’ with a specialization in ‘Marketing’ is exactly what you are looking for.

Within the management team of a company it is nice when every member has a specialization such as Operations, HRM, Finance or Law. If you opt for the ‘Marketing’ specialization, you are therefore the appropriate MT member to be a sparring partner for the specialized trained employees of the marketing department or to manage hired marketing agencies.

Broad knowledge of how to organize marketing within a company is of course also useful as a future entrepreneur, but also just super interesting.

In a rapidly changing and dynamic world of business, the role of marketing professionals has become increasingly important to ensure the long-term success and survival of organizations and brands.

As a business manager with a lot of knowledge of Marketing you can mean a lot to the company. A good salary also comes with this.

Is it a challenge for you to bring the company to a top position by using the various marketing instruments? Then start the HND program at Kronenburgh International Business School, The Hague, The Netherlands.

Are you looking for the full-time HND Business Marketing?

Career-ready education

This part-time HND programme on Business and Marketing Management focuses on the holistic development of the practical, interpersonal and thinking skills necessary to be successful in work and in higher education.

The program has been developed in collaboration with many employers. Employers are looking for recruits with a thorough grounding in the latest industry requirements and job-ready skills, such as teamwork.

Learners who progress to higher education need experience of research, extended writing, and meeting deadlines. Our part-time program addresses these needs.

What makes this program so special?

– BTEC 4 > BTEC 5, HNC > HND, 2-years Fast-track, part-time programme at Kronenburgh;
– Each step is awarded with an Internationally recognized certificate > diploma;
– Use the company you work for as the internship company case study;
– Blended learning: in class lectures but you can also participate with zoom;
– Access for students from all countries of the European Union (EU);
– Lecturers who work professionally in practice;
– In English: the best preparation for international university studies and/or working within international companies;
– Next: The part-time Top-up 1.5-years bachelor’s programme at Kronenburgh in collaboration with University of Essex.

Kronenburgh: We educate talent for future board positions.

The part-time 2-year Kronenburgh HND programme Business Marketing is built on the International higher education qualification system:

  • (1) BTEC Level 4 Higher National Certificate in Business (HNC)
  • (2) BTEC Level 5 Higher National Diploma in Business (HND)

(1) Level 4 Higher National Certificate in Business

The Level 4 Higher National Certificate in Business offers students a broad introduction to the subject area ‘Business’. Students will gain a wide range of sector knowledge tied to practical skills gained in research, self-study, directed study and workplace scenarios. Graduates successfully completing the Higher National Certificate will be able to demonstrate a sound knowledge of the basic concepts of business. They will be able to communicate accurately and appropriately, and they will have the qualities needed for employment that requires some degree of personal responsibility. They will have developed a range of transferable skills to ensure effective team working, independent initiatives, organisational competence, and problem-solving strategies. They will be adaptable and flexible in their approach to business, show resilience under pressure, and meet challenging targets within a given resource.

In the first year of study, all students follow the same lecture programme. There is a relevant unit for each specialization of the second year.

During a lecture day, the lecturer discusses the new subject matter. You are also already working on the assignment that goes with the unit (a business case). The assignment is further done as part of your work / internship. In this way you always apply the theory in practice. At the start of the lecture day there is a kick-off test about the subject matter of the previous lecture day. In this way you learn a bit every day in preparation for the exam at the end of the unit. The unit is further concluded with an assessment of the completed assignment and an accompanying presentation. This is Kronenburgh’s Think – Act – Grow approach.

BTEC Level 4 units

  • Professional Identity and Practice
  • Business and the Business Environment
  • Marketing Processes and Planning
  • Human Resource Management
  • Leadership and Management
  • Accounting principles
  • Business Law
  • Managing a Successful Business Project
  • Work experience / Internship

(2) Level 5 Higher National Diploma in Business

Holders of the Level 5 Higher National Diploma will have developed a sound understanding of the principles in their field of study and will have learned to apply those principles more widely. They will have learned to evaluate the appropriateness of different approaches to solving problems. They will be able to perform effectively in their chosen field and will have the qualities necessary for employment in situations requiring the exercise of personal responsibility and decision-making. The program is aiming students to be professional, self-reflecting individuals able to meet the demands of employers in the business sector and adapt to a constantly changing world.  More information:

The Think – Act – Grow approach applies again this year.

This academic year there are generic units (for all students) and specialization units. Your specialization is stated on the HND diploma.

BTEC level 5 units general and specialisation

  • Research project
  • Organisational Behaviour
  • Business Strategy
  • Digital Marketing
  • Marketing Insights and Analitics
  • Integrated marketing
  • Global Business

Requirements prior education

  • Dutch education: MBO4-diploma, HAVO-diploma of overgangsbewijs VWO4>5 / overgangsbewijs VWO 5>6 / VWO-diploma,
  • International education:
    • A BTEC Level 3 qualification in Business,
    • A GCE Advanced Level profile that demonstrates strong performance in a relevant subject or adequate performance in more than one GCE subject. This profile is likely to be supported by GCSE grades at A* to C (or equivalent and/or 9 to 4 (or equivalent) in subjects such as maths and English,
    • Other related UK Level 3 qualifications,
    • European Qualifications Framework for Lifelong learning (EQF): level 4 EQF,
    • An international equivalent of the above.
  • Advised:
    • Dutch education: Mathematics and Economics in the curriculum at mbo, havo or vwo.
    • International Education: An A* to C grade GCSE Maths and/or 9 to 4 in GCSE Maths, prior to starting the course.

If the admission requirements are not met, but it is expected that the program will still be successfully completed, there is the option of making the Kronenburgh IBS IQ test.

Required level of English

  • Dutch education: English in the curriculum at mbo, havo or vwo.
  • International Education:
    • Common European Framework of Reference (CEFR) level B1 with good marks (we prefer B2),
    • PTE 51,
    • IELTS 5.5; Reading and Writing must be at 5.5,
    • or equivalent,
    • Students that have studied in English for last two years.

In case of insufficient mastery, a language course can be followed at the Kronenburgh Language College in The Hague.

In order to be able to compare the education systems in the different European countries, the European Qualification Framework EQF was developed. The HND programme in Business and Management is rated as follows (see Nuffic):

Higher National Certificate in Business HNC: EQF5;
Higher National Diploma in Business HND: EQF5.

At Kronenburgh, every successful stepp is rewarded with a certificate or diploma.


Kronenburgh International Business School provides the HNC and HND programmes under the license and supervision of Pearson. Pearson Education Ltd.: The UK’s largest diploma awarding body with academic and professional qualifications that are globally recognized and benchmarked. Pearson is the world’s leading training company. Pearson therefore provides the internationally recognized HNC certificate and the HND diploma.

The program is made up of BTEC units. The Ofqual Regulated Qualifications Framework (RQF) Qualification numbers are:

Pearson BTEC Level 4 Higher National Certificate in Business: 601/8364/0
Pearson BTEC Level 5 Higher National Diploma in Business: 601/8365/2


We start the lecture day with a kick-off test about the theory of the previous lecture day. In this way we encourage you to really absorb a piece of theory every day of your lecture. You and the lecturer will also receive daily feedback on whether the theory has landed well or whether repetition or additional explanation is needed. At the end of the unit there is a theoretical test. The final mark for this test must be sufficient to be able to continue. This is therefore a conditional test.

You will receive an assignment for each unit. You show that you can apply the theory within a practical case. You will also look for extra relevant theory/literature and you will include a bibliography in your elaboration. You show that with a critical eye you can draw your own conclusions and formulate an advice based on literature. The assignment also includes a presentation part. A portfolio of assignments is built up. The portfolio is assessed to determine whether you have obtained sufficient credits to be eligible for a certificate > diploma.

In the part-time program we offer the first-year lectures on Tuesday afternoons and evenings. Second-year lectures on Thursday afternoons and evenings. The Top-up lectures are also on Thursday afternoon and evening.

Start: You can start with the program every time a new unit starts:

  • Tuesday 3 October 2023
  • Tuesday 21 November 2023
  • Tuesday 16 January 2024
  • Tuesday 13 February 2024
  • Tuesday 19 March 2024
  • Tuesday 16 April 2024
  • Tuesday 28 May 2024

Building: Lange Houtstraat 7 2511CV The Hague

Lecture schedules:

Business Marketing
First year: BTEC4 HNC All streams
College fee / tution fee € 4.995,00
Registration Pearson € 600,00
Core Textbook Pearson € 25,00
Literature € 180,00
Total € 5.800,00
Second year: BTEC5 HND
Pathway:  Business Marketing
College fee / tution fee € 4.995,00
Registration Pearson second year € 100,00
Literature € 475,00
Total € 5.570,00
Total € 11.370,00
Jaarlijks KIBS collegegeld
In 8 termijnen + 3% € 643,11
Per unit KIBS
College fee / tution fee € 675,00
Registration Pearson € 100,00
Total € 775,00
Literature depents on unit

Good to know

  • Prices Pearson are subject to exchange rates.
  • Pearson may change prices.
  • Studystore literature is based on previous academic year prices. New bibliographies will not be available until the summer holidays.

Other costs

  • You bring your own laptop. We work with Microsoft Office suite (Word, Excel, PowerPoint (full software versions, so no free or limited versions).
  • Additional lecture material/literature may be charged.
  • In the event of a study delay, € 100 will be charged to continue enrolment at Pearson.
  • If sufficient study results are not obtained, there are costs for attending lectures, taking exams and assessments (depending on what is necessary).

HNC / HND per Unit

It is also possible to register per HNC/HND unit. This can be a nice addition to previous education and work experience. A certificate is issued upon completion of the module.

Student grants (financial support)

There is only student finance for full-time or dual (learning and working) programmes. There is no student grant for part-time (bbl). Student finance is only possible for students aged 18 to 30 (parents receive child benefit up to the age of 18). The public transport card is also for younger students available.

You will be registered with Pearson (and Kronenburgh). Pearson is an international educator based in the United Kingdom. This means that you can apply for student grants as a student who is studying abroad (even if you follow the lectures at Kronenburgh in the Netherlands). Look at Duo studying abroad and read about the conditions and find out whether you are eligible for a student grant. Apply for student grant in time. Apply via this form. Duo assesses each application individually.

An employer can pay for the training for employees and offset it for tax purposes.

After completing the HND programme, you can start working or continue your studies: University Bachelor Top-up Business and Management.


The academic level of the program is rising again. This means that students study the literature and complete assignments more independently: applying what you have learned in the first two years. At the same time, there is more room for gaining practical experience (internship).

Pre-recorded lectures are also available in the online environment of the University of Essex, together with other lecture materials such as the readers. The online learning environment is operated by Kaplan Open Learning on behalf of the University of Essex.

All students follow the same lecture programme, work on an assignment per unit and write an article for each unit. An active contribution is expected during the online group discussions initiated by Essex. Students also write a personal learning report for each unit. The study counseling is provided by Kronenburgh and the University of Essex.

During this top-up program there is also room for an internship: carrying out the Advanced Business Project (an in-depth research). An internship is not mandatory, however: You can also graduate without an internship.

With the graduation assignment you can again focus on your specialization from the HND year, but you can also choose a completely different direction. Your research assignment must be pre-approved by Essex.

The University of Essex will provide final assessments of the students’ work for all units and the final project and will ultimately provide the Bachelor’s degree. The graduation ceremony is also at the University of Essex in the UK.

Top-up level 6 units

  • Global Business Environment
  • Business Strategy
  • Strategic Human Resource Management
  • Business Law
  • International Marketing Strategy
  • Business Finance
  • Advance Business Project (an in-depth research)

Top-up Examination

The Top-up examination is offered in collaboration with the University of Essex and Kaplan Open Learning. The University of Essex is a business-acclaimed British public university located in the county of Essex in Great Britain. The quality of education is highly rated by the students. The University of Essex provides the Bachelor’s degree.

A portfolio of assignments is built up. The portfolio is assessed to determine whether you have obtained sufficient credits to be eligible for a degree.

Lecture schedule:Top-up programme

Investment 1,5 year: 1 year £ 4.112,-  (€ 4.885,90) + half year £ 2.056,- ( € 2.442,95) = £ 6.168,- (€ 7.328,85) for 1,5 year

Good to know

  • Prices Essex are subject to exchange rates and changes.
  • Payment scheme in installments via Kaplan / University of Essex is possible.
  • Study guidance Top-up from Kronenburgh can change and then also the tuition fees (will also be indexed).
  • Studystore literature is based on previous academic year prices. New bibliographies will not be available until the summer holidays.

Other costs

  • You bring your own laptop. We work with Microsoft Office suite (Word, Excel, PowerPoint (full software versions, so no free or limited versions).
  • Additional lecture material/literature may be charged.
  • In the event of a study delay, extra costs can be charged to continue enrolment at the Top-up university.

Does the government contribute Dutch citizens?
Stimulation of the Labor Market Position (STAP). You can apply for up to € 1.000,- per year through the UWV. An annual total budget of 218 million euros is available for the scheme, divided over 6 application terms. Gone = Gone, so be on time!

An employer can deduct training costs of employees for tax purposes.

More information?

You can:

• call: +31 70 3998806
• mail:
• visit: Tuesday evening > Walk-in evening
• meet online: send e-address and time and receive a ‘zoom’ invitation

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‘This structured learning system of Kronenburgh “Think – Act – Grow”, just suits me. It stimulates in realising the best results.’